Jo focuses on creating innovative designs that tell a consistent brand story across multiple touchpoints. She has an in-depth understanding of structural and graphic packaging on a vast range of products. Her skill set is multifaceted which enables her to see beyond the brief and to deliver highly creative and effective solutions. 

Taking a holistic approach to any project is key to achieving a client’s goals, with the emphasis on communicating the product truth to achieve authentic consumer engagement and loyalty. 

“To enable a brand to be contemporary and relevant it must always be forward thinking.”